With the Internet providing a huge and increasingly complex range of services, finding the best way of attracting and engaging with customers can be confusing.
You may already have a website but Social Media has changed the world, becoming a hugely important marketing tool. Gone are the days when only traditional advertising and search engines would bring people to you. More and more people now discover brands and businesses through searches, recommendations and advertising on Social Media. Facebook, for instance, is used globally by 2.7 billion people monthly, while Instagram sees 500 million daily visitors. These figures are unimaginably huge, and they're growing. It's easy to understand the importance of these platforms to your business, and it's essential to embrace them.
Content may be king, but keeping social media networks updated and responding to users quickly becomes an onerous task - especially as your brand viisibility and presence on social media grows.